It is against the backdrop of changing trends in the Chinese automotive market and with the emergence of new digital marketing technologies that the 2014 China Auto Chongqing Summit took place on June 5th with the theme of “Innovation versus Tradition –An Automotive Market in Profound Transformation”
Over 300 automotive industry experts and specialists from China and abroad joined government, industry association, research institute and media participants to discuss future transformation of the Chinese automotive market as well as strategies to benefit from these changes. Based on the summit’s concept of “Leveraging international perspectives and sharing local stories: Enlightening the industry and winning the future,” participants shared success stories from the U.S., Europe and other advanced markets with the hopes of further developing the Chinese automotive market.
Executive search, talent management and recruitment company Human Capital Partners (HCP) was right there in the heat of the action to keep up-to-date with the latest developments in the Chinese automotive industry and actively engage with influential leaders present at the summit. Ms. Vanessa Moriel, the Managing Director and founder of HCP, moderated a session on “Brand Continuation and Rebuilding” where speakers discussed how Chinese OEMs build their brands and a realistic way forward for their development. The session was constructive and allowed the audience to reflect upon the reshaping of brands in the current context of digital, internet and mobile technologies.
Ms. Moriel was also invited for an interview with the China Auto Magazine where she had the opportunity to answer several questions on the state of the automotive industry in China and explain how HCP positions its service to cater for the rapid growth of the Chinese market.
CACS Event Conference
Interview with Media – Automotive Observer
Gala Dinner at CACS
