It is against the backdrop of changing trends in the Chinese automotive market and with the emergence of new digital marketing technologies that the 2014 China Auto Chongqing Summit took place on June 5th with the theme of “Innovation versus Tradition –An Automotive Market in Profound Transformation”
Over 300 automotive industry experts and specialists from China and abroad joined government, industry association, research institute and media participants to discuss future transformation of the Chinese automotive market as well as strategies to benefit from these changes. Based on the summit’s concept of “Leveraging international perspectives and sharing local stories: Enlightening the industry and winning the future,” participants shared success stories from the U.S., Europe and other advanced markets with the hopes of further developing the Chinese automotive market.
Executive search, talent management and recruitment company Human Capital Partners (HCP) was right there in the heat of the action to keep up-to-date with the latest developments in the Chinese automotive industry and actively engage with influential leaders present at the summit. Ms. Vanessa Moriel, the Managing Director and founder of HCP, moderated a session on “Brand Continuation and Rebuilding” where speakers discussed how Chinese OEMs build their brands and a realistic way forward for their development. The session was constructive and allowed the audience to reflect upon the reshaping of brands in the current context of digital, internet and mobile technologies.
Ms. Moriel was also invited for an interview with the China Auto Magazine where she had the opportunity to answer several questions on the state of the automotive industry in China and explain how HCP positions its service to cater for the rapid growth of the Chinese market.
Key Discussion Points at the Conference
- Internet Thinking: A new start for innovative business thinking
- E-commerce – to diverge or to converge with conventional sales channel
- Future of auto dealers
- Value of integration of auto media
- Digital transformation of traditional media & development of new media platform
- Opportunities and Threats in Different Car Market Segments and in Different Geographic Tiers
- Prospect of Chinese automotive market in 2021
CACS Event Conference
Vanessa Moriel, MD Asia from HCP, together with Wang Xia, Chairman of CCPIT and James Chai, Secretary General of the Global Automotive Forum and Director of the Convention & Exhibition Dept. with CCPIT-Auto.
Wang Xia, Chairman of CCPIT, and Weng Jieming, Executive Vice Mayor of Chongqing, together with all top level executives’ speakers.
Industrial Investment Banking for Bank of America Merrill Lynch, together with Wang Jieming, Executive Vice Mayor of Chongqing, James Chai, Secretary General of the Global Automotive Forum and Director of the Convention & Exhibition
Ashvin Chotai, Managing Director – Intelligence Automotive Asia, discussing with James Chai, Secretary General of the GAF & Director of the Convention & Exhibition Dept. – CCPIT-Auto.
Vanessa Moriel, MD Asia from HCP, discussing with Oliver Liang, Brand Director – BMW Brilliance ZINORO, and He Kuo, Senior Director of the Sales Department – Infiniti China.
CACS event registration
Opening Plenary of CACS – “Internet Thinking: A new start for innovative business thinking”
Wang Xia, Chairman of CCPIT, delivering the opening speech at CACS
Patrick Steinemann, Managing Director & Co-Head of Asia Industrial Investment Banking with Bank of America Merrill Lynch, during the panel discussion at CACS
Changan PSA Sales Company; He Kuo, Senior Director, Sales Department, Infiniti China; Li Dun, S&M Director, Iveco (China) CV Sales Co Ltd; Marco Hecker, Managing Partner, Automotive Consulting, Deloitte China
Discussion Q & A
Interview with Media – Automotive Observer
Ms. Zhang Jing, from the Automotive Observer, conducts an interview with Vanessa Moriel, MD Asia from HCP.
Gala Dinner at CACS
